Marijuana joints are popular amongst some people. Nowadays the cannabis icon is often known as a pre-roll joint. You can find these upon countertops of dispensaries. It does not matter if you are selling individual pre rolls or the multi-pack ones, you need to focus on their packaging if you want to attract potential consumers. You need to stand out in front of the competition if you want your product or brand to get noticed. Pre roll packaging designed carefully can help you out here.
Interesting facts about pre roll packaging
The product consists of pre rolls that have a filling of some marijuana material. Packaging is made to keep this safe. The pre rolls need to be kept secure from any external influence.
The packaging is also used to make the brand and product be noticed in a store. You can give a certain image of your brand with this. The reason is that packaging is often what produces the first impression of the product. The following are some ways that you can give a classical look to your brand with the help of pre roll packaging:
Know the nature of the product
If you want to get the packaging right it is important that you know the exact nature of your product and what it requires when it comes to packaging. As said above, pre rolls are what you will be packaging. Research what this product needs and the best material which will keep it safe.
Knowing the requirements of the merchandise can help you get packaging that will keep it safe and also advertise it properly. For instance, if you are packaging a liquid item, you cannot put it in a paper bag.
Know your audience
You also need to know who your audience is when figuring out the design of pre roll boxes. You need to make something that they want and will be attracted towards. If you do not know who your customer base is then how can you design something that they will be drawn towards?
When it comes to pre rolls, adults and teenagers of both sexes may be the customer base. You will make packaging that will draw their attention. It should not make children think that the product is something for them.
Choose the best material
The material you select for custom pre roll packaging matters. When you know the nature of the product you can then choose the material which will be perfect for it. It should be sturdy and also lightweight. Customers and others who handle the merchandise must not find this tough to do. The quality of the product should not get impacted by any factors.
When soft material that is not strong is chosen, the quality of your marijuana-filling can be affected. This will not give a good impression to consumers. Therefore, it is necessary to choose good material that will keep the product safe at all costs. A brand can consider employing cardboard containers. These are durable and safe for the pre rolls. They are also cost-effective.
The business will be showing itself as an eco-friendly one if it chooses to use cardboard. This is because cardboard is said to be recyclable.
Design packaging carefully
There are various points to keep in mind when designing pre roll packaging. You need to get the right size box that has the correct shape. The size should be one that will comfortably store the product without it being squashed. Too much movement should not occur. This happens when the box is too big. You will be wasting money on extra material and transportation expenses.
When it comes to shaping you may want to create something unique. If this is your plan keep in mind that the shape should be easy to store and will keep the pre rolls safe. Pre roll cones tend to be often wrapped within a cylindrical shape.
Do not confuse consumers about the product
It is important to properly communicate what the product is to consumers. If this is not done, they will not consider buying it. On pre roll boxes you can tell people all about the product so that they can think about whether they will need it or not.
State the name of the product. You can tell warnings, expiry date, weight, quantity, etc. Find out what information people need to have and include this attractively. Do not add too many details like these will make the packaging look confusing. Many shoppers will not have time to read this. Choose a good font of a readable size for the details. The color should be one that can be read and it must not get confused in the overall background color.
Find out what is trending
Looking at what is trending when it comes to custom pre roll packaging can help you get some ideas. You will see what is drawing consumers towards the product. It is vital to only get ideas from here and not to copy any of the competition. You need to be able to stand out.
Consider the minimalist trend. It focuses on creating simple packaging which can be understood easily. You can have a single background color with a logo and other important details and make the box look attractive.
When you do your research carefully and gather all the needed information it is possible to create pre roll packaging that can give your brand a classical look. The image you want to portray of the business should be kept in mind. Design packaging according to this. It is also important to know who your customer base is so that you can create something that they want. The packaging should be easy to use and made of strong material which will protect the product from any harm.